A digital slot marketing strategy is a plan that describes in detail how to use various digital marketing channels to grow your business. To create an effective digital marketing strategy, you start by defining your goals. Then through research, you identify the characteristics and needs of people to target with your campaigns.
Once you have this information, you translate that into content marketing assets, having always in mind the ‘intent’ of the user. Creating the right type of online slot content that can satisfy the user’s needs, it’s a critical success factor. Then you start with SEO. SEO is the most effective slot marketing channel but it’s not the fastest one. While waiting for your SEO to generate results, you can start testing paid advertising channels by running pilot campaigns.