Yes, Google My Business (GMB) is highly effective for real estate lead generation, especially for localized markets. By creating and optimizing your GMB profile, you can increase your visibility to people searching for properties in your area. For example, real estate agents targeting “real estate lead generation in Kolkata” can ensure their business appears in local search results, helping them capture leads more easily.

The key to success with GMB lies in optimizing your profile. Ensure that your business name, contact details, and services are clearly listed. Upload high-quality images of properties, share client testimonials, and regularly post updates. This can significantly improve your local SEO rankings, helping your business appear in the Google "Local Pack," which is the top result section for local searches.

Encourage satisfied clients to leave positive reviews, as these boost credibility and trust. Additionally, GMB insights provide valuable data on how users are interacting with your profile, allowing you to refine your lead generation strategies over time. If you haven’t leveraged Google My Business yet, now is the perfect time to start and build a stronger presence in your local market.